E-commerce branding for Tasaj
Tasaj is an online store for home appliances. This brand aims to compete with big rivals like Digikala. The typography of Tasaj is inspired by the Taq Kasra or Ctesiphon Arch, the most prominent relic of the Sassanid Empire, located in Tisfun in present-day Iraq. Also, the logo design of Tasaj is a roller bird, which is known for its bright colors and acrobatic flight. In Eastern culture, roller birds are symbols of joy and happiness.
Visual Brand Identity
Tasaj was able to create a unique and memorable identity that reflects its values and vision. By using elements from the ancient Persian culture, such as the Taq Kasra and the roller bird, Tasaj communicates its heritage and pride, as well as its creativity and innovation. Branding also helped Tasaj to differentiate itself from its competitors, who may have more generic or Westernized designs. Branding can also influence the perception and loyalty of customers, who may associate Tasaj with quality, reliability, and satisfaction.
Our Process of Making a Brand Book for Tasaj
Tasaj is an online shop brand that offers a wide range of products from fashion to electronics.in our e-commerce branding process for tasaj, They needed a brand book that would highlight their variety, quality, and affordability. They also needed to communicate their brand consistently and effectively to their customers, suppliers, and influencers.
We teamed up with Tasaj in online shop branding to learn about their vision, mission, and values. We also researched their market, competitors, and target audience. Based on our findings, we made a brand strategy that defined their positioning, differentiation, and personality.
in the process of ecommerce branding then we used the brand strategy to make a visual identity that reflected Tasaj’s core and features. We created a logo, a color palette, a typography system, and an imagery style that were fashionable and classy. We also created a voice and tone that were friendly and trustworthy.
We combined all the elements of the visual identity and the voice and tone into a brand book that served as a guide for Tasaj’s branding and marketing. The brand book explained the meaning and purpose of each element, as well as the rules and best practices for using them. The brand book also included examples and templates to show how the elements could be used in different contexts and situations.
The brand book helped Tasaj to have a strong and consistent brand image that demonstrated their variety, quality, and affordability. It also helped them to boost their brand awareness, reputation, and loyalty.
E-commerce Branding's aid to Tasaj
E-commerce Branding helped Tasaj find its position in the market by creating a distinctive and memorable identity that resonated with its target audience. By using typography inspired by the Taq Kasra, Tasaj conveyed its cultural heritage and its connection to the ancient civilization of Persia. By using a roller bird as its logo, Tasaj expressed its personality and values of joy, happiness, and creativity.
online shop Branding also helped Tasaj communicate its value proposition and differentiate itself from its competitors. Tasaj positioned itself as a reliable and friendly online store for home appliances, offering a wide range of products, competitive prices, and excellent customer service. ecommerce branding enabled Tasaj to attract and retain loyal customers who appreciated its unique and authentic identity.
TOP OF MIND
TOP OF MIND
Want a project
tips and market strategies for e-commerce branding
e-commerce Branding your online store is a great way to create a memorable and distinctive identity for your business. Here are some tips for online store branding, based on various sources:
Follow us on