Mall branding
Mehestan's mall Branding Process
Mehestan:
A Mall for
Everyone!
Mehestan is a commercial and recreational complex in the tourist center of Alborz province for hosting families and tourists who want to experience joy, peace and a different kind of tourism in Alborz province. The name Mehestan comes from the old and the new city of Hashtgerd, which is now called Mehestan. The logo was inspired by the five points of tourist attraction in the city. The brand culture of Mehestan is Iranian hospitality, which is famous in the four corners of the world. Mehestan’s audience are all tourists who come to this beautiful city for fun, entertainment and shopping.
Story behind Mehestan Shopping Center
Mehestan is a mall that reflects the rich and diverse culture of Iran, especially the Alborz province. It offers a variety of services and products for its visitors, from entertainment and leisure to shopping and dining. Mehestan’s branding is based on the concept of Iranian hospitality, which is known for its warmth, generosity and friendliness. Mehestan welcomes everyone who wants to enjoy a memorable and pleasant experience in Hashtgerd, the city that combines the old and the new. Mehestan’s logo represents the five points of tourist attraction in the city.
Mall logo design Process for Mehestan
Mehestan’s logo was designed using the Fibonacci system, a mathematical sequence in which each number is the sum of the two previous ones. It represents the five tourist attractions in Hashtgerd, both old and new. The logo uses six primary colors inspired by Jung’s Jester archetype, a psychological concept that describes a personality type that is playful, creative and humorous. These elements reflect the fun and diverse nature of Mehestan’s brand.
How We Designed Brand Book for Mehestan
Mehestan is a shopping center brand that offers a variety of products and services for different needs and tastes. They wanted to create a brand book that would showcase their diversity, quality, and convenience. They also wanted to communicate their brand consistently and effectively to their customers, partners, and employees.
We worked closely with Mehestan to understand their vision, mission, and values. We also researched their market, competitors, and target audience. We developed a brand strategy based on our findings that defined their positioning, differentiation, and personality.
We then translated the brand strategy into a visual identity that reflected Mehestan’s essence and attributes. We created a logo, a color palette, a typography system, and an imagery style that was colorful and elegant. We also developed a voice and tone that were friendly and professional.
We compiled all the elements of the visual identity and the voice and tone into a brand book that guided Mehestan’s branding and marketing. The brand book explained the meaning and purpose of each element and the rules and best practices for using them. The brand book also included examples and templates to illustrate how the elements could be applied in different contexts and scenarios.
The brand book helped Mehestan to create a strong and consistent brand image that conveyed its diversity, quality, and convenience. It also helped them to increase their brand awareness, recognition, and loyalty.
The Result of mall brand design
Mehestan achieved great success after completing its brand image and brand strategy with Zhahoo Creative Agency. They attracted more visitors and customers to their mall, who were impressed by the unique and appealing logo design, the catchy and memorable slogan, and the consistent and coherent brand identity. Mehestan also increased its brand awareness and recognition in the market, as it differentiated itself from other malls in the region. Mehestan became a leading destination for tourism, entertainment, and shopping in Alborz province, thanks to their collaboration with Zhahoo.
TOP OF MIND
BRAND RECALL
BRAND RECOGNITION
BRAND AWARENESS
BRAND IMAGE
BRAND STRATEGY
BRAND STRATEGY
BRAND IMAGE
BRAND AWARENESS
BRAND RECOGNITION
BRAND RECALL
TOP OF MIND
Some useful tips for mall branding
Mall branding is a strategy for building a strong perception of your store in your customer’s minds. It’s the deliberate steps you take to evoke positive feelings and encourage customers to see your business in a certain way.
Some of the tips for mall branding are:
What to be considered when it comes to mall branding?
