Tranno, from Golrang Industrial Group
Tranno is a subsidiary brand of Golrang Industrial Group that was established with the aim of training young coders. The request from Golrang Holding to Zhahoo Creative Agency was to initiate a project with the theme of creating a unique name for their brand and also designing their corporate identity.
The Creation of the Logo
The concept behind Tranno’s brand and logo is based on the idea of wisdom, learning and coding. The logo was inspired by the animal owl, which is a symbol of intelligence, curiosity and knowledge. The owl also resembles the shape of a pair of brackets, which are commonly used in coding languages. The colors used in the brand are red and a light purple, which represent passion, creativity and innovation. The archetype of Tranno is Sage, which reflects the brand’s mission of training young coders and sharing their expertise and skills. Tranno is a brand that aims to inspire and empower the next generation of coders.
The branding of Tranno was a success because it created a unique and memorable identity for the subsidiary brand of Golrang Industrial Group. The brand name, logo and colors were all aligned with the brand’s vision, values and personality. The brand also communicated its message of wisdom, learning and coding effectively to its target audience of young coders. The branding of Tranno helped the brand stand out in the market and attract more customers and students
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