Off road Logo Design
Zhahoo’s off road Logo design and branding for Eren
Off Road Eco safari agency Branding
Eren is a unique and energetic travel agency that specializes in off-road tours in the most pristine areas of Iran. Eren and Zhahoo started their official collaboration in 2017 when Zhahoo took over the design of Eren’s brand identity and off road logo design. Eren is an Iranian name with a 2400-year-old history in ancient Iran. The Iranian identity of this brand, along with the excitement and energy of off-road vehicles, created a distinctive personality.
Zhahoo's Role for off road logo design and branding
We help brands tell their stories through their off road logo design, content, and strategy. Zhahoo believes that every brand has a unique voice and a compelling story to share with the world. Zhahoo’s role in Eren’s success was to craft a brand identity that reflects Eren’s vision, values, and personality.
EREN vs. Others
Zhahoo started by conducting thorough research on Eren’s target market, competitors, and customers. Moreover, the logo, color palette, typography, and visual elements were created and designed based on capturing the brand’s essence. To showcase the services and destinations, Zhahoo also created a website, social media pages, brochures, and other marketing materials, helping Eren communicate its value proposition and also to stand out from other travel agencies.
How We Created a Brand Book for Eren
Eren is a brand about off-roading. They wanted to have a brand book that would showcase their excitement, adventure, and fun. They also wanted to communicate their brand consistently and effectively to their fans, customers, and sponsors.
We partnered with Eren to understand their vision, mission, and values. We also researched their niche, competitors, and target market. Based on our findings, we created a brand strategy that defined their positioning, differentiation, and personality.
We then applied the brand strategy to a visual identity that reflected Eren’s essence and attributes. We made a logo, a color palette, a typography system, and an imagery style that were bold and vibrant. We also made a voice and tone that were friendly and exciting.
We put together all the elements of the visual identity and the voice and tone into a brand book that served as a guide for Eren’s branding and marketing. The brand book explained the meaning and purpose of each element, as well as the rules and best practices for using them. The brand book also included examples and templates to show how the elements could be used in different contexts and scenarios.
The brand book helped Eren to have a strong and consistent brand image that conveyed their excitement, adventure, and fun. It also helped them to increase their brand awareness, engagement, and loyalty.
Eren’s Off road Leadership with Zhahoo
By working with Zhahoo, Eren was able to establish a strong and consistent brand identity that attracts and engages its customers. Eren’s brand identity conveys its passion for adventure, nature, and culture. Eren’s brand identity also reflects its commitment to quality, safety, and customer satisfaction. Zhahoo helped Eren build trust and loyalty among its customers and partners.
Zhahoo is proud to be part of Eren’s journey and to support its growth and success. Zhahoo continues to collaborate with Eren to create innovative and effective solutions that meet its evolving needs and goals. Zhahoo invites you to explore Eren’s website and discover the amazing experiences that await you in Iran.
Zhahoo encourages you to visit Eren’s Instagram page and find out the incredible opportunities that Iran has to offer.
Eren Camping on Instagram
TOP OF MIND
BRAND RECALL
BRAND RECOGNITION
BRAND AWARENESS
BRAND IMAGE
BRAND STRATEGY
BRAND STRATEGY
BRAND IMAGE
BRAND AWARENESS
BRAND RECOGNITION
BRAND RECALL
TOP OF MIND
OFF ROAD LOGO DESIGN & BRAND DESIGN TIPS
The first key tip for off road logo design and off road branding is to have a thorough understanding of your target audience. Off roading enthusiasts have a unique set of values, preferences, and interests. They are adventurous, rugged, and value durability and quality in their equipment. By understanding this audience, you can design a brand identity that resonates with them.
Off-roading is a rugged and demanding activity, so it is essential to reflect these qualities in your brand design. Incorporate elements that symbolize strength, durability, and reliability. This can be achieved through the use of bold and robust typography, powerful imagery, and earthy color schemes.
Off roading is not just a hobby; it’s an experience. Your branding and off road logo design should aim to capture the spirit of adventure and adrenaline that off roading enthusiasts seek. Incorporate elements like mountains, trails, or vehicles in your logo or other visual elements to evoke a sense of excitement and exploration.
A logo should capture the essence of your brand and evoke an emotional response from your audience. It should also support your brand’s voice, tone, and message.
When it comes to brand design, less is often more. Off-road enthusiasts appreciate simplicity and clarity, so try to avoid cluttered or complex designs. Opt for clean and minimalist aesthetics that make it easy for your audience to understand and connect with your brand.
Be Consistent Across All Platforms: Consistency is vital in brand design, especially in a competitive market such as off-roading. Ensure your logo, color palette, and typography remain consistent across all platforms, including your website, social media channels, and merchandise. This will strengthen your brand identity and create a cohesive image for your audience to recognize and remember.
Off-roading is not just about the vehicles; it is also about the community of enthusiasts who share a passion for the sport. Incorporate elements that reflect this sense of community and camaraderie into your brand design and off road logo design. This can be achieved through the use of inclusive language, photos of people enjoying off-roading, or even collaborating with influencers or organizations within the off-road community.ing
off-road logo design branding requires a deep understanding of the off-road audience and their values. Emphasizing durability, reliability, and the off-road experience is essential. Authentic and natural elements, along with simplicity and consistency, help create a strong and memorable brand. Finally, reflecting the off-road community strengthens the connection with your audience. By following these seven key tips, you can create a brand design that effectively captures the essence of off-roading and resonates with enthusiasts.
Zhahoo is your reliable partner in off road logo design and off road branding. Zhahoo shares Eren’s vision and passion for adventure, nature, and culture. Zhahoo works closely with you to deliver solutions that suit your brand’s changing needs and objectives.