Elphantronic, From Mammut World
Transportation Startup Branding Project
This naming project was carried out in 1400 by the team of Zhahoo and Brandoxin with Mammut World Group. This brand name was designed and born for a startup in the field of brake production for heavy machines, considering the name of the mother brand “Mammut”, the employer preferred to create a name that inherits the genetics of the mother brand. Also this startup is in the field of Mechatronics operations and needed an attractive and special name for the birth of this idea in the mechatronics business space…
Zhahoo's Role in transportation branding
Zhahoo’s role in this naming project was not only to create a name for the startup, but also to design a brand identity that showcases its potential in the market. Zhahoo conducted a market research and analysis to understand the needs, preferences and expectations of the target customers and stakeholders. Zhahoo also studied the competitors and the industry trends to identify the gaps and opportunities for the startup.
How We Designed Brand Book for Elphantronic
They needed a brand book that would highlight their skills, standards, and dependability. They also needed to convey their brand consistently and effectively to their customers, dealers, and vendors.
We collaborated with Elphantronic to learn about their background, principles, and objectives. We also studied their sector, rivals, and target audience. Based on our findings, we devised a brand strategy that established their positioning, differentiation, and personality.
We then transformed the brand strategy into a visual identity that expressed Elphantronic’s core and features. We designed a logo, a color scheme, a typography system, and an imagery style that were sleek and elegant. We also crafted a voice and tone that were crisp and assured.
We gathered all the components of the visual identity and the voice and tone into a brand book that acted as a manual for Elphantronic’s branding and marketing. The brand book clarified the meaning and intention of each component, as well as the guidelines and best practices for using them. The brand book also featured examples and templates to demonstrate how the components could be used in different contexts and situations.
The brand book enabled Elphantronic to create a solid and consistent brand image that demonstrated their skills, standards, and dependability. It also helped them to boost their brand reputation, confidence, and loyalty.
Logo Design and Fibonacci System for transport logo
In addition to the name, Zhahoo also designed a transport logo, a color palette, a typography and a slogan that enhance the name and express the brand personality. The transport logo consists of a letter ‘e’ and an elephant in a minimal style, symbolizing elegance, simplicity and innovation. The colors of blue and red were inherited from the mother brand of Mammut World, creating a sense of continuity and trust. Moreover, the transport logo is based on the fibonacci system, a mathematical sequence that is often found in nature and art. The fibonacci system creates a harmonious and balanced proportion that appeals to the human eye and mind. The logo design is not only aesthetically pleasing, but also mathematically perfect.
The Fate of Elphantronic in transportation branding
Zhahoo’s brand design contributed to the startup’s successful launch and market position. The brand name, logo, color palette, typography and slogan created a clear and coherent brand identity that appealed to its customers. The brand also received positive feedback from its stakeholders and partners. The brand became a reliable and innovative provider of brake production for heavy machines. Zhahoo’s brand design was a valuable part of the startup’s growth and success.
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